B2B Sales Supervisor

About Adrian Magnus | Part of Carazo Enterprise SL

Adrian Magnus is part of Carazo Enterprise SL, a premium cigar distribution company established in 2 0 1 2. With over 4 0 professionals, we manage the distribution of 3 0+ premium cigar brands across Europe, the , and Latin America. Our mission is to bring the world?s finest handcrafted cigars to enthusiasts with precision, integrity, and a deep respect for tradition. Operating from hubs in Madrid, Marbella, Gran Canaria, Panama, and Costa Rica; we are driven by quality, heritage, and customer satisfaction in every market we serve.

We are growing our B 2B sales operation in Panama and are looking for an experienced B 2B Sales Supervisor to lead the team, drive revenue growth, and build a high-performing sales machine. This is a hands-on leadership role combining team management with direct client and distributor development.

You will own the full sales cycle ? from prospecting and pipeline management to closing, onboarding, and account development ? while also recruiting, training, and coaching B 2B sales agents.




What You'll Do

- Supervise and manage the daily activities of the B 2B sales team in Panama; monitor performance and ensure sales targets are achieved
- Identify, approach, and onboard new business clients and distributors across Panama and international markets
- Own the full B 2B sales cycle: prospecting, qualification, negotiation, closing, onboarding, and account development
- Recruit, onboard, and train new B 2B sales agents and account executives
- Set, track, and report KPIs, pipeline health, and agent performance ? weekly and monthly ? to senior management
- Maintain CRM hygiene, outreach cadences, and structured sales reporting
- Enforce discipline, reporting structure, and workflow organisation within the B 2B team
- Support senior leadership in developing B 2B sales strategies and market expansion plans

What We're Looking For:

Must-have requirements:

- Proven experience managing and growing a B 2B sales team
- Fluency in English and Spanish (written and spoken)
- At least 2 years of full-cycle B 2B sales experience
- Hands-on experience with KPI management, CRM tools, and pipeline reporting
- Track record of training and coaching B 2B sales agents or account executives
- International market experience (USA)

Nice to have:

- Experience managing distributor or wholesale networks
- US market B 2B sales background
- Experience selling physical products, premium goods, or luxury / tobacco products
- Experience building sales processes and teams from the ground up
- Experience working directly with founders or executive leadership

This role is likely not a right fit for you if you if you've only sold to individual consumers, managed yourself rather than a team, or prefer a structured corporate environment over building something from scratch.

What we offer:

- Direct collaboration with the COO and CEO
- Real ownership of building and scaling a B 2B sales team
- Ability to shape and influence the future direction of the function
- A fast-growing international company with markets in the US, EU, and Latin America

Apply by sending us your CV in English.