Social Media Manager

About Us

At GAF Healthcare Services Panama, we provide in-house outsourcing solutions for Vitasya Healthcare Consultants, a leading provider of homecare services in the USA. Unlike third-party providers, we work as an extension of their team, ensuring tailored, consistent, and compassionate support for their operations.

Job Summary

We are seeking a creative and strategic Social Media Manager to join our team. In this role, you will be responsible for planning, creating, and managing social media content across multiple platforms. You will develop and execute a social media calendar, design engaging content, and analyze performance metrics to optimize growth and engagement. If you have a passion for storytelling, design, and data-driven marketing, we want to hear from you!

Key Responsibilities:

- Content Creation & Design
- Design visually appealing and on-brand graphics, images, and videos for social media posts using tools like Canva, Adobe Creative Suite, or Figma.
- Write compelling and concise captions, hashtags, and CTAs tailored to each platform.
- Stay updated on trending content formats (reels, carousels, stories, etc.) to create engaging content.

Social Media Calendar Management

- Develop and manage a content calendar to schedule and organize posts across platforms (, Instagram, Facebook, LinkedIn, TikTok, X).
- Ensure timely and consistent posting aligned with marketing campaigns and events.
- Collaborate with internal teams to promote company updates, services, and initiatives.

Strategy & Analysis

- Monitor and analyze social media performance metrics (engagement, reach, followers, etc.) using platforms like Meta Business Suite, Hootsuite, or Sprout Social.
- Adjust strategies based on data insights to maximize growth and engagement.
- Stay informed on industry trends and algorithm changes.

Community Management

- Respond to comments, messages, and mentions promptly to foster positive community engagement.
- Monitor brand mentions and relevant conversations to maintain a positive online presence.

Qualifications:

- Native or C 2English Level
- 2+ years of experience in social media management and content creation.
- Proficiency in graphic design tools (, Canva, Photoshop, Illustrator).
- Experience with social media management platforms (, Buffer, Hootsuite).
- Strong copywriting skills with attention to detail.
- Ability to interpret analytics and adjust strategies accordingly.
- Familiarity with paid social advertising is a plus.

Key Competencies:

- Creative mindset with strong visual storytelling skills.
- Ability to work independently and meet deadlines.
- Excellent communication and collaboration skills.
- Strong time management and organizational abilities.

Preferred Skills:

- Experience with video editing tools (CapCut, Adobe Premiere, or InShot).
- Knowledge of SEO principles for social content optimization.
- Familiarity with email marketing platforms is a bonus.