Marketing Campaign Generalist

***THIS JOB REQUIRES ADVANCED ENGLISH LEVEL SKILLS. WRITTEN AND CONVERSATIONAL ENGLISH IS A MUST***

MARKETING CAMPAIGN GENERALIST

Summary

Processing Center located in Panama City is looking for a Marketing Campaign Generalist to join the team. The ideal candidate will combine marketing and creative skills with hands-on campaign management experience to expand the company's online presence, drive personalized outreach to prospects and existing clients, and manage corporate communications. This role requires a proactive, detail-oriented individual, comfortable collaborating across departments.

Duties and Responsibilities

- Design and execute personalized marketing campaigns targeting prospects and current clients.
- Plan, launch, and manage paid media campaigns, primarily on LinkedIn, to support trade show promotion, lead generation, and brand visibility among target audiences.
- Monitor and optimize paid campaign performance (budget pacing, targeting, ad creative) to maximize ROI and lead quality.
- Develop creative content (emails, graphics and collateral) that supports campaign messaging and brand consistency.
- Segment audiences and personalize outreach based on client profile and prospect status.
- Notify existing clients of new company acquisitions, clearly explaining the additional services now available to them.
- Build and maintain relationships by delivering timely, relevant, and tailored communications.
- Manage day-to-day marketing campaign operations, including campaign setup, list management, and workflow automation.

Knowledge, Skills, and Abilities

- Advanced English skills, both written and verbal.
- Hands-on experience managing marketing campaigns.
- Strong creative and content-development skills (copywriting, email design).
- Knowledge of marketing strategies, lead management, and follow-up campaigns.
- Strong organizational and analytical skills, with the ability to work independently and manage multiple campaigns at once.
- Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint.
- Experience managing CRM platforms such as Salesforce.
- Experience using AI tools is a plus.
- Experience in the real estate, legal, or financial services industries is a plus.

Training and Experience

- Bachelor's degree in marketing, communications, business administration, or a related field is preferred.
- A minimum of 5 years of experience in marketing and campaign management.
- Proven experience managing multi-channel marketing campaigns, ideally supporting client communications.
- Experience creating marketing content/collateral is preferred.

Benefits

- Private Health and Life Insurance
- Bonuses