KEY Account Manager

To implement & manage the Company's sales strategy/targets& tactics (sell in & sell out) for all Group Brands in all retail chain stores & Wholesale Channels where appropriate. Coordinate and review all Trade Marketing strategies/tactics including point of sales management & customer/retail product pricing

ESSENTIAL DUTIES AND RESPONSIBILITES

- Develop Sales strategies & tactics for each customer/distribution channel
- Manage branding for all company brands
- Implement & manage customer pricing strategies; Prepare MAPs and competitive analysis
- Manage Customer Sales mix; Increase market share & Measure Customer sell out results
- Develop & manage all Customer/Consumer Marketing & Promotional Campaigns
- Optimize sales performance and ensure on-going increases in profitable sales growth
- Provide product forecasts for purchases from factories/suppliers
- Increase store share of space as a driver to generate more sales & increase market share.
- Understand the market, the competition and capture market data to drive new sales leads
- Manage customer's inventory to ensure product sell-out and product reorders
- Coordinate customer product training for store sales & TM personnel
- Implement product mix & price list plan for each customer
- Account & customer management
- Other