B2B Cold Email & Outbound Marketing Specialist

We are looking for an experienced B2B Email & Outbound Marketing Specialist to help us build and grow our lead-generation campaigns. The main focus of this role is creating effective outbound campaigns that generate qualified business leads and candidates. This is not a general social-media or branding position. We need someone who is hands-on, technical, organized, and experienced with B2B prospecting. Responsibilities

- Build targeted lists of companies, decision-makers, prospects, and candidates
- Create and launch B2B cold-email campaigns
- Use tools such as Apollo, Clay, Instantly, Smartlead, and LinkedIn Sales Navigator
- Research industries, companies, job titles, and target audiences
- Clean, verify, enrich, and organize lead data
- Manage email domains, inboxes, sending accounts, and deliverability
- Write and test email copy, offers, subject lines, and follow-up sequences
- Monitor replies, positive leads, meetings booked, and campaign performance
- Identify why campaigns are underperforming and improve them
- Build prospecting and candidate-outreach campaigns
- Create repeatable systems that other team members can operate
- Document processes and train the team once a system is working
- Help build LinkedIn outbound and lead-generation systems
- Connect campaigns with the CRM and internal follow-up process
- Research and test new tools, automations, AI systems, and marketing channels

Requirements You should have real hands-on experience with several of the following:

- B2B email marketing
- Cold-email campaigns
- Outbound lead generation
- Apollo
- Clay
- Instantly or Smartlead
- LinkedIn Sales Navigator
- Email deliverability
- Domains and inboxes
- Lead enrichment and verification
- CRM systems
- Marketing automation
- Google Sheets or Excel

You must be able to personally build and launch campaigns. We are not looking for someone who has only managed agencies or supervised other people. You are a good fit if you are

- Technical and comfortable learning new tools
- Fast and organized
- Proactive and independent
- Strong at solving problems
- Comfortable building systems from scratch
- Focused on leads, meetings, and business results
- Able to work directly with the CEO
- Comfortable in a fast-moving entrepreneurial company
- Able to offer ideas but also execute once a decision is made
- Good at documenting your work
- Comfortable being measured by results

What success looks like The right person will help us:

- Increase outbound email volume
- Generate more qualified business leads
- Improve campaign performance
- Rebuild and strengthen our email infrastructure
- Create better prospect and candidate campaigns
- Build systems that the rest of the team can follow
- Test new outbound and marketing opportunities

Location

- Full-time
- Monday through Friday
- In-office at Torre de las Américas
- Panama City, Panama